A logo design is undeniably the most important aspect of any brand to convey what your brand does, and its personality. If truth be told, a logo must be designed in a way that it truly tells your brand story clearly, instantly and effectively. Believe it or not, creating a great logo design for your business is tough, even the most famous brands get it wrong. Gap updated it’s logo in 2010 and within a week they realized that they did a mistake. Yahoo also rode out a challenging reception to their logo rebranding efforts.
Since there is no standard formula for creating an epic logo design – it only involves a high level of creative flair. The logo design process involves how to convey a message using colors, symbols and graphics.
Your brand logo should be unique and original. It is highly advised to avoid these Logo design mistakes, otherwise it puts your brand at risk. Usually brands make these mistakes while designing a logo:
– See more at: https://www.branex.ae/blog/infographics/10-logo-design-mistakes/
The use of mobile devices in increasing hugely, and if you need to stay on top of this trend, it is important to make sure you have a mobile app for your business. More than half of the customers are busily occupied with their mobile phone devices. In today’s mobile obsessed world, where customers are preferring a mobile app over a mobile site when they have a choice, having a mobile app for your business is a lucrative option. Mobile apps provide a great shopping experience and play a great role in increasing conversion rates and sales tremendously. Dubai Monsters has created an infographic on w mobile apps can boost conversions and sales in which they explained reasons why users prefer mobile apps for online shopping and shared some amazing statistics proving mobile apps are the next big thing.
Original Infographics Appeared on Dubai Monsters Blog: https://dubaimonsters.com/blog/mobile-apps-can-boost-conversions-and-sales/
Machine learning sounds like something that only computer experts can do, but not digital marketers. However, that is exactly not the case, anyone can use machine learning to improve their digital marketing and branding campaigns.
Machine learning is a vast subject that does things which seem almost magical. But how marketers can incorporate machine learning and artificial intelligence into their branding strategy and how they can use it to get more sales and ROI? I’ve answered all these questions below:
What Marketers Can Expect from Machine Learning?
With many methodologies and applications, machine learning can be used to solve problems by finding patterns that we can’t create ourselves.
As a subcategory of artificial intelligence, machine learning quickly processes huge quantity of data and then learn patterns from the data and information that it holds to make decisions. The results of these machines differ every time because they are capable enough to change their resulting actions based on patterns, trends and data-points.
The more information it holds, the more relevant and personalized and accurate the results are. You can notice machine learning in technologies that might amaze you. For instance, self-driving cars, spam emails filters, character recognition, Super Mario game, search engines and much more.
Original Article Appeared on Branex Blog: https://www.branex.ae/blog/branding-and-machine-learning/