Streamline Your Marketing Efforts with Repurposed Content

Small businesses are constantly striving to maximize their marketing efforts to discover new prospects. They iterate and improve their strategies every now and then to capture the interest of potential customers and foster relationships with them through meaningful and customized content designed to convert these leads into repeat customers and brand advocates.


A study conducted by CEB suggests that the best way to attract customers is to simplify the purchasing decision by taking out what your prospects don’t need to know and only providing them with the information they want to know. Brands who revised their marketing strategies from time to time were 86% more likely to make conversions and sales.
When it comes to simplifying your marketing strategy in order to get the most out of it, repurposing your content is one of the effective ways digital marketers can use to get the biggest bang for their buck.
In the marketing world, using the information multiple times in different ways can go a long way. Repurposing your content can not only increase the value of your content but with a little bit of innovation, brands can get more leads and conversions.
Here are some easy ways to repurpose your marketing content, images and text so that you can promote your brand every time with a creative approach.

Benefits of Repurposing Content

  • Boost Your Sales
Repurposing your content in today’s highly-competitive marketing world with aggressive sales goals can strengthen your content marketing efforts. It not only streamlines your digital marketing efforts but also increases effectiveness and drives more engagement and sales with less efforts.
  • Reduce the Time Required for Content Creation
According to the Content Marketing Institute, 57% of marketers strive to create engaging content constantly. Finding innovative ways to use your old content can save a lot of time and efforts. You’ve already done with the topic ideation, research, writing and design, all you need to take that work to the next level by using it in an entirely different form.
  • Give Your Old Content a New Life
These days, consumers are bombarded with content and it is almost impossible for them to absorb every information they see on the web. The key here is to add a taste of creativity to extend the life of your old content.
  • Capture the Interest of New Audiences
Another amazing benefit of repurposing content is that it can appeal to a wider audience by giving them many ways to consume your content. Some consumers prefer visual content (infographics, SlideShare, videos) while others love to read a blog or article. Tailoring your content according to the taste of different audiences and that fit different platforms can let your brand voice to be heard.
  • Improve Your Google SERP
Creating a number of content forms from a single topic, placing specific keywords and publishing it across different social media marketing channels and blogging platforms can increase your chances of ranking higher on search engine result pages.
  • Allows You to Spread Your Brand Message
According to the Marketing’s Rule of 7, consumers need to hear the message 7x prior to closing a deal. In order to get your brand message absorbed deeper, repetition is key. Repurposing your brand content gives you an amazing opportunity to deliver your brand message repeatedly.

Tips for Repurposing Content

  • Syndicate Your Blog Content
It is one of the best yet efficient ways to repurpose your content. Publishing your blogs on Medium and LinkedIn allows new audiences to read your brand’s content. Through such free platforms, you attract a wider audience and showcase your content. Posting content on such platforms can increase your website traffic, ultimately your chances of getting more leads. You can combine your images and text in an entirely unique way and distribute it appropriately.
  • Repurposing Images
Similar to your blog content, you should repurpose your brand images. Images can also be repurposed in emails, videos, slideshows, infographics and blog posts. If you have product images, industry graphs, pictures of a recent company event, you can show them to your audience and gain user engagement. If truth be told, they are the most effective tool that can enhance your marketing process greatly.
If you have a brochure, flyer, product catalogue, you can utilize the power of these images by posting them on your digital networks (Facebook, Snapchat, Instagram, Pinterest, Twitter and more). You can create social media campaigns with these images and create interesting captions to capture the interest of people and get them clicked on your website. Sometimes a visual reminder is enough to turn visitor into a customer.
  • Create a Presentation
Statistics, facts, quotations and tips can make great slides. You can use them as your digital marketing strategy and create a slideshow that recaps all the main points of your original content. Share this presentation on SlideShare and create more opportunities for people to interact with your brand.
  • Create an Infographic
Consider creating a visual representation of blogs’ content by turning them into infographics. It is the interesting form of content that helps users relate to data and let them to easily absorb the main points of the blog.
  • Create a Podcast or Video
There are many users who don’t prefer text content, therefore repurposing your content into podcasts or videos is indeed a smart choice. It can help you connect with a wider audience. You can use your old, most shared content to create a podcast or video and increase your chances of user engagement.
  • Turn Facts into Social Media Posts
If you have some interesting statistics that you want to share with your audience, then you can post them on digital marketing channels with some images and attract people to your website find out relevant information.
  • Post a Case Study
You can increase brand credibility by posting case studies and customer reviews. This way you can position your brand as an industry leader and invite more people to do business with you.
  • Create an eBook
If you have too many information on a specific topic, you can simply combine all the information into an eBook or guide. By adding some graphs and images you can hold the interest of your readers.


Repurposing content is smart yet effective approach for content marketers and digital marketers to work smarter and make the most of their old content. By repurposing content and planning ahead how to reuse new content can simply boost your content production, increase your chances of interacting with a wider audience while maximizing your marketing efforts and brand authenticity.

9 Digital Marketing Tools for Your Small Business Success


From social media to content marketing, email marketing to web designing, you know that there are nearly innumerable ways to drive traffic and boost your brand presence.

But are you familiar with many digital marketing tools now available to help your business grow exponentially?

There are thousands of tools to choose from that you can use to improve your digital marketing campaign. All you need to choose the right tool for your marketing campaign and this can be done if you spend the appropriate amount of time analyzing and experimenting with each tool.

No matter if you are a small business owner, SaaS startup or an entrepreneur who want to start out in online marketing, here is a list of digital marketing tools that can help you create a stronger marketing campaign overall.

Again, knowing or accessing a digital marketing tool is not a big deal, if you truly want to achieve top results, all you need to know how to use it and how exactly each tool will help your efforts.

In this blog, you will find the list of top digital marketing tools that many successful digital marketing agencies are using and your brand can also use them to your business advantage.

  1. BuzzSumo

It is one of the most versatile tools for content marketing professionals that has an advanced social search engine that will uncover a bunch of information. BuzzSumo helps you reach your goals in several ways. It helps you search the topic or domain both and provides you with in-depth details regarding the content that performs best for the keyword you entered.

2. Hootsuite

Hootsuite is a great tool that can improve your email marketing campaign while helping you get serious about social. If you really want to increase your social media reach then you need to schedule your posts, in advance. This will help ensure that you stay on track and keep current. With Hootsuite, you can also share your ideas for different social media platforms, collaborate with team members, allowing a more streamlined process.

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Social Media Marketing for Small Business

No matter if you are a small business, startup or an entrepreneur, social media has a great potential to bring you followers and qualified leads.


Nielsen reports that four out of every five organizations in U.S. are now leveraging social media to help expand their brand, audience and build relationship with customers.

It’s no secret that social media has now become the indispensable part of our everyday lives and that its stake in the success or failure of a corporation is growing larger day by day. Using social media marketing can allow small businesses and startups looking to expand their reach to more customers.

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How Your Website Can Serve as a Successful Marketing Tool


Primarily, websites were solely used to inform target customers about your products and services. But nowadays, they have become a point-of-sales platform for businesses. Selling products and services on websites are all the rage, and most businesses are getting the most out of this sales platform.

The millennial generation is doing most of their shopping online which makes great sense to ensure your services and products are available on your website.

Since every startup has begun seeing their business website as a powerful sales tool, it is worth mentioning here that it also a great marketing tool.

Building a business website is not only about making sure your brand reaches a wider audience, but also about ensuring that your target audience is convinced about the quality of the products and services you brand offers and persuaded enough to make a purchase decision.

Your website can be transformed into a powerful marketing tool that not only drives online sales but offline as well. But how will it happen?

Turning your website into a great marketing tool is not easy, it requires a great deal of dedication, efforts, resources and resources.

Here in this blog, I’ve compiled a few effective tips that can successfully turn your business website into a marketing powerhouse.
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How You Can Maximize Website Engagement to Improve Search Rankings?

Your website click-through rate is indispensably an important element. Though it doesn’t directly impact on your rankings, it can indirectly affect your metrics. And if you want to improve the CTR, your website rankings and conversion rate can increase dramatically.


Since having a great organic click-through rate is important, having more website engagement metrics matter most. What value you offer to thousands of users to click on your brilliant CTAs and if those users bounce off from your website within a few seconds, then what’s the point of your website.

Original Article Appeared on Dubai Monsters Blog:

7 Digital Marketing Trends for 2017: What Small Businesses can Expect

With the user in mind and the end of year 2016, let’s see what does 2017 has in store for digital marketers?


It’s the right time for business owners to look forward to what your company really needs to stand out and how to improve their digital marketing prowess in 2017. The prominence and adoption of digital marketing change year after year. With the right digital marketing technologies, businesses can improve their website conversion rate, drive sales and growth. The year 2017 promises to be another year where digital marketing plays a key role in growing and establishing business, generating leads and improving brand awareness.

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