Small businesses are constantly striving to maximize their marketing efforts to discover new prospects. They iterate and improve their strategies every now and then to capture the interest of potential customers and foster relationships with them through meaningful and customized content designed to convert these leads into repeat customers and brand advocates.
A study conducted by CEB suggests that the best way to attract customers is to simplify the purchasing decision by taking out what your prospects don’t need to know and only providing them with the information they want to know. Brands who revised their marketing strategies from time to time were 86% more likely to make conversions and sales.
When it comes to simplifying your marketing strategy in order to get the most out of it, repurposing your content is one of the effective ways digital marketers can use to get the biggest bang for their buck.
In the marketing world, using the information multiple times in different ways can go a long way. Repurposing your content can not only increase the value of your content but with a little bit of innovation, brands can get more leads and conversions.
Here are some easy ways to repurpose your marketing content, images and text so that you can promote your brand every time with a creative approach.
Benefits of Repurposing Content
Repurposing your content in today’s highly-competitive marketing world with aggressive sales goals can strengthen your content marketing
efforts. It not only streamlines your digital marketing efforts but also increases effectiveness and drives more engagement and sales with less efforts.
- Reduce the Time Required for Content Creation
According to the Content Marketing Institute
, 57% of marketers strive to create engaging content constantly. Finding innovative ways to use your old content can save a lot of time and efforts. You’ve already done with the topic ideation, research, writing and design, all you need to take that work to the next level by using it in an entirely different form.
- Give Your Old Content a New Life
These days, consumers are bombarded with content and it is almost impossible for them to absorb every information they see on the web. The key here is to add a taste of creativity to extend the life of your old content.
- Capture the Interest of New Audiences
Another amazing benefit of repurposing content is that it can appeal to a wider audience by giving them many ways to consume your content. Some consumers prefer visual content
(infographics, SlideShare, videos) while others love to read a blog or article. Tailoring your content according to the taste of different audiences and that fit different platforms can let your brand voice to be heard.
Creating a number of content forms from a single topic, placing specific keywords and publishing it across different social media marketing channels and blogging platforms can increase your chances of ranking higher on search engine result pages.
- Allows You to Spread Your Brand Message
According to the Marketing’s Rule of 7, consumers need to hear the message 7x prior to closing a deal. In order to get your brand message absorbed deeper, repetition is key. Repurposing your brand content gives you an amazing opportunity to deliver your brand message repeatedly.
Tips for Repurposing Content
- Syndicate Your Blog Content
It is one of the best yet efficient ways to repurpose your content. Publishing your blogs on Medium and LinkedIn allows new audiences to read your brand’s content. Through such free platforms, you attract a wider audience and showcase your content. Posting content on such platforms can increase your website traffic, ultimately your chances of getting more leads. You can combine your images and text in an entirely unique way and distribute it appropriately.
Similar to your blog content, you should repurpose your brand images. Images can also be repurposed in emails, videos, slideshows, infographics and blog posts. If you have product images, industry graphs, pictures of a recent company event, you can show them to your audience and gain user engagement
. If truth be told, they are the most effective tool that can enhance your marketing process greatly.
If you have a brochure, flyer, product catalogue, you can utilize the power of these images by posting them on your digital networks (Facebook, Snapchat, Instagram, Pinterest, Twitter and more). You can create social media campaigns with these images and create interesting captions to capture the interest of people and get them clicked on your website. Sometimes a visual reminder is enough to turn visitor into a customer.
Statistics, facts, quotations and tips can make great slides. You can use them as your digital marketing strategy and create a slideshow that recaps all the main points of your original content. Share this presentation on SlideShare and create more opportunities for people to interact with your brand.
Consider creating a visual representation of blogs’ content by turning them into infographics. It is the interesting form of content that helps users relate to data and let them to easily absorb the main points of the blog.
- Create a Podcast or Video
There are many users who don’t prefer text content, therefore repurposing your content into podcasts or videos is indeed a smart choice. It can help you connect with a wider audience. You can use your old, most shared content to create a podcast or video and increase your chances of user engagement.
- Turn Facts into Social Media Posts
If you have some interesting statistics that you want to share with your audience, then you can post them on digital marketing channels with some images and attract people to your website find out relevant information.
You can increase brand credibility by posting case studies and customer reviews. This way you can position your brand as an industry leader and invite more people to do business with you.
If you have too many information on a specific topic, you can simply combine all the information into an eBook or guide. By adding some graphs and images you can hold the interest of your readers.
Repurposing content is smart yet effective approach for content marketers and digital marketers to work smarter and make the most of their old content. By repurposing content and planning ahead how to reuse new content can simply boost your content production
, increase your chances of interacting with a wider audience while maximizing your marketing efforts and brand authenticity.