When it comes to branding, it is not simply about creating a visually appealing website design, or a hip logo, or it is not about just for large corporations. It is basically a way of explaining your identity to the whole world, helping your target audience and customers to emotionally connect with your business. If you are a startup or a small business, then you surely want to build and shape your brand online. But before that, it is important to know your brand values, your customers interest, your brand attributes, personality and your brand story. When you have all the basics, you will be able to create a recognizable brand. Branex has shared some brand building tips for your small business in this interesting infographic, check it out!