Streamline Your Marketing Efforts with Repurposed Content

Small businesses are constantly striving to maximize their marketing efforts to discover new prospects. They iterate and improve their strategies every now and then to capture the interest of potential customers and foster relationships with them through meaningful and customized content designed to convert these leads into repeat customers and brand advocates.

Repurpose-Content-

A study conducted by CEB suggests that the best way to attract customers is to simplify the purchasing decision by taking out what your prospects don’t need to know and only providing them with the information they want to know. Brands who revised their marketing strategies from time to time were 86% more likely to make conversions and sales.
When it comes to simplifying your marketing strategy in order to get the most out of it, repurposing your content is one of the effective ways digital marketers can use to get the biggest bang for their buck.
In the marketing world, using the information multiple times in different ways can go a long way. Repurposing your content can not only increase the value of your content but with a little bit of innovation, brands can get more leads and conversions.
Here are some easy ways to repurpose your marketing content, images and text so that you can promote your brand every time with a creative approach.

Benefits of Repurposing Content

  • Boost Your Sales
Repurposing your content in today’s highly-competitive marketing world with aggressive sales goals can strengthen your content marketing efforts. It not only streamlines your digital marketing efforts but also increases effectiveness and drives more engagement and sales with less efforts.
  • Reduce the Time Required for Content Creation
According to the Content Marketing Institute, 57% of marketers strive to create engaging content constantly. Finding innovative ways to use your old content can save a lot of time and efforts. You’ve already done with the topic ideation, research, writing and design, all you need to take that work to the next level by using it in an entirely different form.
  • Give Your Old Content a New Life
These days, consumers are bombarded with content and it is almost impossible for them to absorb every information they see on the web. The key here is to add a taste of creativity to extend the life of your old content.
  • Capture the Interest of New Audiences
Another amazing benefit of repurposing content is that it can appeal to a wider audience by giving them many ways to consume your content. Some consumers prefer visual content (infographics, SlideShare, videos) while others love to read a blog or article. Tailoring your content according to the taste of different audiences and that fit different platforms can let your brand voice to be heard.
  • Improve Your Google SERP
Creating a number of content forms from a single topic, placing specific keywords and publishing it across different social media marketing channels and blogging platforms can increase your chances of ranking higher on search engine result pages.
  • Allows You to Spread Your Brand Message
According to the Marketing’s Rule of 7, consumers need to hear the message 7x prior to closing a deal. In order to get your brand message absorbed deeper, repetition is key. Repurposing your brand content gives you an amazing opportunity to deliver your brand message repeatedly.

Tips for Repurposing Content

  • Syndicate Your Blog Content
It is one of the best yet efficient ways to repurpose your content. Publishing your blogs on Medium and LinkedIn allows new audiences to read your brand’s content. Through such free platforms, you attract a wider audience and showcase your content. Posting content on such platforms can increase your website traffic, ultimately your chances of getting more leads. You can combine your images and text in an entirely unique way and distribute it appropriately.
  • Repurposing Images
Similar to your blog content, you should repurpose your brand images. Images can also be repurposed in emails, videos, slideshows, infographics and blog posts. If you have product images, industry graphs, pictures of a recent company event, you can show them to your audience and gain user engagement. If truth be told, they are the most effective tool that can enhance your marketing process greatly.
If you have a brochure, flyer, product catalogue, you can utilize the power of these images by posting them on your digital networks (Facebook, Snapchat, Instagram, Pinterest, Twitter and more). You can create social media campaigns with these images and create interesting captions to capture the interest of people and get them clicked on your website. Sometimes a visual reminder is enough to turn visitor into a customer.
  • Create a Presentation
Statistics, facts, quotations and tips can make great slides. You can use them as your digital marketing strategy and create a slideshow that recaps all the main points of your original content. Share this presentation on SlideShare and create more opportunities for people to interact with your brand.
  • Create an Infographic
Consider creating a visual representation of blogs’ content by turning them into infographics. It is the interesting form of content that helps users relate to data and let them to easily absorb the main points of the blog.
  • Create a Podcast or Video
There are many users who don’t prefer text content, therefore repurposing your content into podcasts or videos is indeed a smart choice. It can help you connect with a wider audience. You can use your old, most shared content to create a podcast or video and increase your chances of user engagement.
  • Turn Facts into Social Media Posts
If you have some interesting statistics that you want to share with your audience, then you can post them on digital marketing channels with some images and attract people to your website find out relevant information.
  • Post a Case Study
You can increase brand credibility by posting case studies and customer reviews. This way you can position your brand as an industry leader and invite more people to do business with you.
  • Create an eBook
If you have too many information on a specific topic, you can simply combine all the information into an eBook or guide. By adding some graphs and images you can hold the interest of your readers.

Takeaway

Repurposing content is smart yet effective approach for content marketers and digital marketers to work smarter and make the most of their old content. By repurposing content and planning ahead how to reuse new content can simply boost your content production, increase your chances of interacting with a wider audience while maximizing your marketing efforts and brand authenticity.
Advertisements

How this 4 Step process helped me to elevate my business from Zero to Hero

No matter who you are or whatever you are doing right now, this one question will always bug you in your life tenure on this earth: Can anyone start from scratch and transform the business into billion dollar enterprise with just a few resources?

As a serial Entrepreneur & a digital fervid in a digital agency in UAE, I’ve worked with so many small businesses & Entrepreneurs.  What I concluded is that there is one thing that is common among all the brands. That is, they all have some considerable amount of budget for their digital marketing, but how they spend is entirely a different story.

Unfortunately, just like myself, many businesses waste millions of dollars on starting a business but after some time ran out of money. What are the reasons that took their dream and broke them into pieces?

In this blog, I will try my best to stir your assumption that it is even possible to start a business with just a few bucks. What you really need is ‘how to manage those bucks’ I started from ground zero and made my way up to the hilltop if I can do it, so can you.

Any person can kick start the business. Here’s how I did it:

– See more at: https://dubaimonsters.com/blog/4-step-process-helped-elevate-business-zero-hero/#sthash.JJYz6sR0.dpuf

7 Factors that Influence User Experience of Your Mobile App Design

What is user experience? User experience is the person’s emotions that are built by using a product, a system or a service. It includes the practical, experiential, effective, meaningful and valuable aspects of human–computer interaction and product ownership. User experience is very important for the technology products and services that we use today, commonly known as websites and mobile applications. This term is coined by Don Norman when he was vice president of Advanced Technology Group at Apple. The term was invented so that significant importance should be given to the features that makes up the user experience pleasant. A superior user experience not only accounts for the success of the product, but also acts as a free publicity media that starts from one user and spreads through word of mouth publicity, allowing the mobile app to reach a level that is not even imagined by the creator. This infographic talks about some of the important elements that should be included in a mobile app design and those who can account for creating a winning mobile app user experience for the app customers.

7-Factors-that-Influence-User-Experience-of-Your-Mobile-App-Design

Infographics Source: https://www.branex.ae/blog/infographics/7-factors-influence-user-experience-mobile-app-design/

Snapchat vs Instagram – Which Platform Should Your Brand Prefer? [Infographics]

There is no doubt about that Snapchat and Instagram both platforms offer great opportunities for brands who want to increase their social reach and get more engaged audience. Snapchat and Instagram both are the famous social media networks that can have the ability to capture your audience interest. If you want to promote your brand, then using an effective digital marketing strategy is essential to get the most out of your Snapchat and Instagram. Check out this infographic designed by Dubai Monsters in which they explained the key differences and similarities between both social media platforms and help you understand which social media platform is best for your brand. Have a look!

Source: https://dubaimonsters.com/blog/snapchat-vs-instagram/

Snapchat-vs-Instagram

What Does It Take for a Brand to Create a Successful Mobile App?

When it comes to devising mobile strategies, there are many brands who still think thousand times to develop their own business app. At this scenario, most companies understand the real importance of a strong mobile presence, and investing in mobile app development is not always the easy decision.

successful-mobile-app

The growth of mobile apps is massive and it’s been predicted that the number of mobile users will reach 4.77 billion. And it is obvious that you need an impressive mobile presence but how does your brand know whether or not mobile app development is the right step for your business.

– See more at: https://www.branex.ae/blog/create-successful-mobile-app/

9 Digital Marketing Tools for Your Small Business Success

Awesome-Digital-Maketing-Tools-

From social media to content marketing, email marketing to web designing, you know that there are nearly innumerable ways to drive traffic and boost your brand presence.

But are you familiar with many digital marketing tools now available to help your business grow exponentially?

There are thousands of tools to choose from that you can use to improve your digital marketing campaign. All you need to choose the right tool for your marketing campaign and this can be done if you spend the appropriate amount of time analyzing and experimenting with each tool.

No matter if you are a small business owner, SaaS startup or an entrepreneur who want to start out in online marketing, here is a list of digital marketing tools that can help you create a stronger marketing campaign overall.

Again, knowing or accessing a digital marketing tool is not a big deal, if you truly want to achieve top results, all you need to know how to use it and how exactly each tool will help your efforts.

In this blog, you will find the list of top digital marketing tools that many successful digital marketing agencies are using and your brand can also use them to your business advantage.

  1. BuzzSumo

It is one of the most versatile tools for content marketing professionals that has an advanced social search engine that will uncover a bunch of information. BuzzSumo helps you reach your goals in several ways. It helps you search the topic or domain both and provides you with in-depth details regarding the content that performs best for the keyword you entered.

2. Hootsuite

Hootsuite is a great tool that can improve your email marketing campaign while helping you get serious about social. If you really want to increase your social media reach then you need to schedule your posts, in advance. This will help ensure that you stay on track and keep current. With Hootsuite, you can also share your ideas for different social media platforms, collaborate with team members, allowing a more streamlined process.

Click Here to Find out more

Social Media Marketing for Small Business

No matter if you are a small business, startup or an entrepreneur, social media has a great potential to bring you followers and qualified leads.

Social-media-marketing-for-small-business

Nielsen reports that four out of every five organizations in U.S. are now leveraging social media to help expand their brand, audience and build relationship with customers.

It’s no secret that social media has now become the indispensable part of our everyday lives and that its stake in the success or failure of a corporation is growing larger day by day. Using social media marketing can allow small businesses and startups looking to expand their reach to more customers.

– See more at: https://www.branex.ae/blog/social-media-marketing-for-small-business/